Captain Citrus, Florida’s Orange Juice Mascot, Gets A Marvel Makeover
TAMPA (AP) —
Captain Citrus was born in 2011 as a big, fat talking orange wearing a green cape. Now he’s being transformed into a buff Marvel Comics superhero who will fight evil alongside the likes of Captain America.
His first mission? Promote the benefits of orange juice in a country where carb-conscious dieters are increasingly turning away from even seemingly healthy beverages that nutritionists have slammed for having too much sugar.
The Florida Department of Citrus revealed its made-over mascot Tuesday at a comic book store. The agency paid $1 million to Marvel Comics to create the new character in hopes of bolstering orange juice’s reputation as a healthy and wholesome drink.
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