Disney Consumer Products Takes Fans on Journey From Sketch to Shelf at D23 Expo

The theme for this year at the Disney Consumer Products at D23 Expo was “The Journey From Sketch to Shelf.”  The entire area was a mixture of giant sketches of Marvel, Disney, Muppet and even Star Wars characters showing the process from sketch to actual toys and books.

Once you entered the show floor you were overwhelmed with Disney Geek culture!  To separate the areas Disney Consumer Products used walls created from giant sketches of some of our favorite characters. (We’ve included descriptions of the areas from Disney Consumer Products)

What Makes a Puppet a Muppet?
This “muppetational” experience was for the “Animal” in you! Learn what it takes to create a Muppets “plush” and then get crafty in the make-your-own puppet activity center. Take time to sketch out your idea on the chalk wall and dive into other fun puppet making experiences.

Spider-Man’s Ultimate Innovation
Products on the cutting edge of product innovation and design featuring one of the most popular Super Heroes in the world, Spider-Man, in Marvel’s first-ever appearance in the DCP showcase at the D23 Expo.

Just to give you an idea of the size of these walls, look at the people around them…

The Mystical World of Walt Disney Animation Studios’ Frozen
Feature animation art concepts, storyboards, and products from the mystical world of Frozen, the daring comedy-adventure from Walt Disney Animation Studios releasing in November 2013.

Steamboat Willie Redux
Celebrate the history and timelessness of the most cherished Disney character through this graphically re-interpreted mash-up of the pioneering 1928 cartoon short, Steamboat Willie.

Journey Through the Art of Tink
Explore the “Art of Tink” gallery where Disney artists, designers, illustrators, and animators from around the world have re-imagined our favorite feisty pixie, Tinker Bell. This artwork is being seen for the first time at D23. 

From Disney Consumer Products

Disney Consumer Products (DCP) gave Disney’s most loyal fans an up close look at an extensive collection of interactive experiences and merchandise that celebrate Disney, Marvel, Muppets, and Star Wars timeless characters. Disney fans had the chance to follow their favorite products from “sketch to shelf” and learn how Disney Consumer Products extends storytelling from character and content extension to product development through featured discussions, art and sculptures, and final product displays.

While at the D23 Expo, fans immersed themselves in exhibits, hands-on demonstrations, special signing opportunities, and exclusive product offerings at the Disney Consumer Products Pavilion.

It was truly amazing and there was just too much to see.  Thanks to D23 and Disney for an incredible event and a glimpse behind the scenes of how Disney Consumer Products were created!