Disney Will Expand Its MagicBands Technology, Explores Use Of Other Wearables
The Walt Disney Co. is about to get a lot more wearable. The company is forging ahead with expanding its $1 billion MyMagic+ program, which features smart wristbands that allow visitors to unlock hotel room doors, enter Disney theme parks, pay for food and merchandise, and book ride times, among other things. A company executive says Disney is exploring how it can leverage other wearable technology to offer this experience to visitors.
MyMagic+ is Disney’s multi-pronged program aimed at opening up more convenient and personalized experiences at Walt Disney World. Part of the program is MagicBands, which are smart wristbands equipped with radio frequency identification (RFID) technology meant to give visitors a seamless experience. Beyond giving visitors access to various actions with a flash of their wrist, MagicBands can be personalized with different colors and a visitor’s name printed on the inside of the wristband.
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WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
