Disney’s ‘Frozen’ Rules Holiday Toy List
“Frozen” is still hot.
Two toys based off Walt Disney Co. (DIS)’s hit animated film made Adventure Publishing Group’s Toy Insider Hot 20 list released today, making it the only entertainment property with multiple items on the roster. Disney and its licensees had seven items on the list, a selection of toys Adventure’s experts expect to top kids’ wish lists during the holiday season.
Disney’s movie about a princess with magical powers was released on Thanksgiving last year and racked up more than $1 billion in global ticket sales, making it the fifth-highest grossing film of all time. The success caught toymakers by surprise, resulting in a dearth of related merchandise and creating a secondary market that saw “Frozen” dresses selling for more than $1,000 online. This holiday season, Disney and its licensees are better prepared, with plenty of inventory and products to satisfy fans.