Disney’s New Initiatives Aimed At Mobile Device Users
Walt Disney Co. on Friday November 14th revealed a slate of digital initiatives, announcing a new partnership with Wal-Mart around movies, teasing the unveiling of a redesigned ESPN.com and showing how a growing number of YouTube stars would have their own apps.
During a media event Friday at the Disney lot in Burbank, Chief Executive Bob Iger and senior leaders from each of the company’s five divisions said that traffic from smartphones and tablets is surging as they become the most-used devices for many of its consumers. Children especially are turning to tablets, and there’s no shortage of competitors trying to capture the attention of one of Disney’s key customer bases.
But there are signs that Disney’s efforts are working. Many of Disney’s mobile initiatives are tied to its game-making Interactive division. Interactive posted operating income of $116 million in the fiscal year ended Sept. 27 after several years of losses, Disney said last week. The total number of daily users of Disney mobile games, such as “Star Wars: Commander,” has risen 51% since last fall, said Disney Interactive President Jimmy Pitaro.
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WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
