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Disney Is Winning This Summer From The World Cup
The Walt Disney Company owns, or is a majority stakeholder in, multiple brands such as A&E, ABC, and, most importantly this summer, ESPN. As Americans are more and more interested in soccer during this World Cup — which is proven by record viewership numbers — ESPN continues to gain from this influx of viewers. Each of the three U.S. games have set an ESPN soccer record, starting with the game with Ghana, then Portugal, and finally, the 10.8 million record set by the U.S./Germany game. Disney, through ESPN, paid $100 million for the broadcasting rights for the 2010 and 2014 World Cup tournament. Once again, Disney made a good bet,…