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Disney’s New Initiatives Aimed At Mobile Device Users
Walt Disney Co. on Friday November 14th revealed a slate of digital initiatives, announcing a new partnership with Wal-Mart around movies, teasing the unveiling of a redesigned ESPN.com and showing how a growing number of YouTube stars would have their own apps. During a media event Friday at the Disney lot in Burbank, Chief Executive Bob Iger and senior leaders from each of the company’s five divisions said that traffic from smartphones and tablets is surging as they become the most-used devices for many of its consumers. Children especially are turning to tablets, and there’s no shortage of competitors trying to capture the attention of one of Disney’s key customer…
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‘Disney Movies Anywhere’ Introduces Pixar Summer Movies To Go
Ah, summer—the kids are out of school, the days seem longer, the open road beckons. So the newly announced Pixar Summer Movies To Go on Disney Movies Anywhere is the perfect companion for your summer adventures. For the next three months, make sure to keep an eye on Disney Movies Anywhere for discounted pricing on a different Pixar digital title each week. Each one comes with a filmmaker introduction and access to special Pixar content like trivia. In pole position for this exclusive promotion is the freewheeling Cars, directed by John Lasseter and Joe Ranft. Don’t forget to check out the Discover section of Disney Movies Anywhere to find “Countdown…