-
Tune In for ‘Mickey’s 90th Spectacular’ ABC TV Special on Nov. 4
Join us as we celebrate 90 years of the one-and-only Mickey Mouse in a two-hour, prime-time special on ABC airing this Sunday, November 4 starting at 8:00 p.m.
-
Star Wars-Themed Fruits and Veggies to Join Disney and Marvel’s Healthy Offerings
This past weekend at the PMA Fresh Summit Convention & Expo in Atlanta, Georgia, Disney Consumer Products unveiled new healthy Star Wars-branded fruit and vegetable offerings to celebrate the addition of Lucasfilm to The Walt Disney Company’s Healthy Living Commitment
-
Disney Interactive Bringing Star Wars and Other Games to D23 Expo 2015
D23 EXPO 2015 will feature the biggest Star Wars™ and Disney video games in a special presentation in the signature 7,500-seat Hall D23 theater and in Disney Interactive’s pavilion on the show floor.
-
Disney Says It Is Reducing Reliance On Advertising
In the most candid admission of how downbeat the television ad market is right now, ABC and ESPN parent Walt Disney Co.DIS +1.57% said it had decided to reduce its reliance on advertising. On a conference call on Tuesday night, Disney Chief Executive Robert Iger acknowledged that ad spending is growing faster on new media platforms than on traditional outlets. Acknowledging what some ad buyers have been whispering in recent weeks, Mr. Iger said that some ad dollars that was held back from the TV upfront “clearly moved to new platforms.” Noting that Disney sees “a much more competitive environment out there for advertising,” Mr. Iger said Disney has made…