Walt Disney Company Earns Top Honors from Forbes Magazine

The Walt Disney Company blew everyone else out of the water this year. The information and mass media giant’s score totaled 80.75, which was 5.07 points higher than last year. Disney—which is back on the top 10 list after falling off in 2012—earned its No. 1 rank by performing strongly in all of the dimensions that influence reputation. It led the pack in every category except “products,” in which it earned the second highest score. In 2012 the 90-year-old Burbank, Calif.-based company held the No. 17 spot.

“Disney rebounded to an ‘excellent’ Pulse score in 2013, after dropping to ‘average’ last year,” Johndrow explains. “Consumers’ rational connection with Disney has been largely stable, and perceptions of the company’s performance on governance improved significantly in 2013. Compared with peers such as Time Warner and Google, Walt Disney outperformed across all dimensions of reputation with the biggest leads being in governance and citizenship, two key drivers of reputation.”

A spokesperson for the company says: “As one of the world’s best known companies, we continually strive to earn the respect of our consumers, our employees and our shareholders not only for what we achieve, but for how we do it. A great reputation is a reflection of the quality and integrity of a company’s people and products and we are extremely proud of both.”

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