Marvel Launches a Full ‘Armory’ of Products Inspired by Marvel’s Iron Man 3
Marvel Entertainment, in conjunction with Disney Consumer Products, has unveiled the newest film-inspired product collection based on the highly anticipated Marvel’s Iron Man 3, releasing in theaters May 3. This armor and suit-inspired assortment features apparel, collectibles, lifestyle products, action figures, toys and role-play products that capture the unique customization and dynamic personality of one of Marvel’s favorite super heroes, Iron Man.
“This innovative product assortment reflects the technological savvy and classic design of Iron Man coupled with the ingenuity and individuality of Tony Stark,” said Paul Gitter, senior vice president of licensing for Marvel at Disney Consumer Products. “From radio-controlled flying figures and customizable action figures, to deluxe costumes and role-play items, we have developed an extensive collection of products that will allow fans of all ages to create their very own super hero adventure.”
Additionally, Marvel Press, an imprint of Disney Publishing Worldwide, has released several titles in print and eBook form in support of the feature film, including Iron Man 3 Movie Storybook and Suits of Armor storybook by Tomas Palacios. Readers can also experience the action-packed adventure of Iron Man through mini-games, authentic animated artwork and interactive activities in the free Iron Man: Armored Avenger App, available on iTunes.