DISNEY CHANNEL TO DEBUT NEW LOGO AND ON-AIR LOOK
Disney Channel will launch a vibrant new channel logo and overall on-air graphics design on FRIDAY, MAY 23 in the U.S. and on each of the other 42 Disney Channels worldwide this year. All interstitial programming, identification spots and programming menus will feature the new logo, style and palette. The design provides the unified global business with a creative, contemporary new look that authentically celebrates the faces, families and environments of Disney Channel viewers throughout the world.
Richard Loomis, Senior Vice President and Chief Marketing Officer, Disney Channels Worldwide, said, “The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customize it to create local stories, in familiar settings, featuring culturally identifiable storytelling.”
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WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
