Disney Launches “A Million Words of Kindness” Campaign

In celebration of the Digital HD and Blu-ray release of Disney’s Cinderella on September 15, Walt Disney Studios is proud to announce the launch of their “A Million Words of Kindness” Campaign. Inspired by the spirit of Cinderella, this online initiative invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13!

To join the campaign, fans are invited to visit www.cinderellakindness.com, where they can submit their own words to help make the world a thoughtful, more compassionate place. As Ella’s mother once told her, “Where there is kindness, there is goodness; and where there is goodness, there is magic.”