Disney Publishing Worldwide Brings the Magic of ‘Frozen’ to Mobile Devices
Elsa isn’t the only person singing these days. Lyle Underkoffler, vice president, Digital Media, Disney Publishing Worldwide (DPW), is singing the praises of DPW’s recent storybook app based on Walt Disney Animation Studios’ blockbuster Frozen. “We’ve experienced wonderful success with Frozen,” he says. “It’s been quite an amazing story.”
Amazing, indeed! Localized into seven different international languages since its release, the Frozen storybook app is a top 10 iPad download in more than 100 different countries around the world. “It is, by far, the most successful product we’ve ever launched, based on App Store rankings,” Lyle says. “I’m so proud of the innovation from this team.”
Since 2009, DPW has launched more than 70 apps for iOS, Samsung, Barnes & Noble, Android, Windows 8 and Nokia devices—receiving critical acclaim from Children’s Technology Review, Parents Choice Awards and About.com Readers Choice Awards.
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WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
