Disney’s ‘Wreck-It Ralph’ Promo Turns Street Into Pixelated Wonderland

In promotion for its newest animated film, Wreck-It Ralph, Disney transformed London’s Brick Lane over the weekend into a pixel-themed street display called 8-Bit Lane.

The film, which is scheduled for release in the United Kingdom on Feb. 8, is about an arcade video game villain, Ralph, who rebels against his “bad guy” status to become a hero.

Reddit user robynkendal uploaded early images of the street on Saturday. The pictures show basic street elements such as pigeons, trees, taxi cabs and dogs, arranged as life-sized pixelated objects. One shows a giant poster, with Ralph’s mugshot, overlooking the street with the phrase “Loading In Cinemas.”