How Disney Turned A Dreaded Trip Into The Experience Of A Lifetime
Four days with a 4-year-old at Walt Disney World — the thought turned my blood to ice. I had visions of a thousand things I’d rather do… including eat glass. It had been almost 25 years since I’d last set foot in the Magic Kingdom, and although I had many fond memories of Disney World as a child, I also recalled standing in long lines for hours, baking in the hot summer sun.
The fact that Disney persuaded me to change my tune is impressive, but how the brand did it is the truly astonishing part. It all comes down to two things: the experience and intentionality.
Disney was able to take a potential brand detractor and turn me into a promoter — someone who is now singing its praises. Don’t think for a minute that any of this happened by chance. Disney is intentional about its message and the experience it creates for customers.
wdwparkhoppers
WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
