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Disney Says It Is Reducing Reliance On Advertising
In the most candid admission of how downbeat the television ad market is right now, ABC and ESPN parent Walt Disney Co.DIS +1.57% said it had decided to reduce its reliance on advertising. On a conference call on Tuesday night, Disney Chief Executive Robert Iger acknowledged that ad spending is growing faster on new media platforms than on traditional outlets. Acknowledging what some ad buyers have been whispering in recent weeks, Mr. Iger said that some ad dollars that was held back from the TV upfront “clearly moved to new platforms.” Noting that Disney sees “a much more competitive environment out there for advertising,” Mr. Iger said Disney has made…
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Get a FREE Vinylmation With a Disneyland Vacation Package
Book your vacation package to Disneyland Resort this fall and they’ll receive a special Vinylmation Figure!
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‘Frozen Summer Fun LIVE!’ at Disney’s Hollywood Studios Theme Park Extended
Fans of “Frozen” have been flocking to the flurry of fun at Disney’s Hollywood Studios since July 5, enjoying immersive experiences like the “For The First Time in Forever: A ‘Frozen’ Sing-Along Celebration” and ice skating (on real ice!) inside Wandering Oaken’s Trading Post & Frozen Funland. Anna, Elsa & Kristoff are also welcomed by guests daily in an 11 a.m. processional down Hollywood Boulevard while ice cutters, skaters and skiers join the cavalcade.
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Avengers Super Heroes Half Marathon Weekend Finisher Medals Revealed
runDisney is looking to provide major incentive for runners training for the Avengers Super Heroes Half Marathon Weekend at Disneyland Resort, November 14-16. After months of meticulous design work, here are the finisher medals for the Avengers Super Heroes Half Marathon, Avengers Super Heroes 5K and runDisney Kids Races. All three medals pay tribute to some of our favorite Avengers super heroes. For the more than 12,000 unleashing their inner super hero and taking on the half marathon, the Inaugural Mission finisher medal features a spinning inner medallion with the signature Avengers “A” on one side, and symbols recognizing Captain America, Thor and Hulk on the other. Click here to…