The Really Clever Way Disney Is Going To Promote Star Wars 7
The Star Wars: Episode 7 universe is about to be busted open like never before. While the franchise expanded to include novels, comic books, video games, action figures and a spin-off animated series, Disney has now made a deal with a major YouTube channel operator to branch out into the digital realm.
While you probably have never heard of Maker Studios, you might have seen one or two of their YouTube series. It’s the largest operator of YouTube channels on the Web right now, and it incorporates a variety of shows like the style-centric The Fashion Statement to the geek-friendly Friend Zone. According to Bloomberg, they’ve made a deal with Disney to create Star Wars-themed content covering everything from Star Wars fashion to games. And Disney is paying upwards of $450 million for it, assuming the content does well.
The idea behind this move is to embed the same love the majority of us feel for the galaxy far, far away within a new generation — or as Bloomberg refers to them, “viewers who weren’t born when the first film, A New Hope, opened in 1977.” It is crazy to think that there are still movie lovers out there who haven’t seen the original and prequel trilogies, considering it’s been named the most-anticipated movie of 2015, and age is no excuse.
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WDW Parkhoppers are Parkhopper John and his wife, Parkhopper Sid and they love to share the magic of Walt Disney World. They can also be found at www.TeamParkhoppers.com, a non-profit organization that helps other non-profits raise money while also enjoying runDisney events. Living only 45 minutes from Walt Disney World, their lives are truly magical!
