September 4, 2015 – Countdown Begins For the Launch Of Star Wars: The Force Awakens Products
‘Force Friday’ was announced today on StarWars.com, which will be a global event for fans of all ages to celebrate the launch of merchandise inspired by the highly anticipated film, Star Wars: The Force Awakens. Toys, collectibles, books, apparel and more will hit shelves on September 4, 2015 at 12:01 a.m. with stores around the world opening their doors for a unique celebration of all things Star Wars.
“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.