Disney Named World’s Most Reputable Company
Forbes recently reported that The Walt Disney Company ranked in the top spot of the World’s Most Reputable Companies—an annual list that is constructed by world-renowned private consulting firm Reputation Institute. Out of 130 companies evaluated, Disney and Google shared the No. 1 position this year.
The results were based on an online survey—conducted earlier this year—that interviewed more than 55,000 consumers across the 15 largest markets around the globe in order to measure the corporate reputation of some of the world’s most visible companies. Participants provided their insights on whether they trusted, respected, had good feelings about and admired the reputation of the companies identified in the study.