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Disney Will Expand Its MagicBands Technology, Explores Use Of Other Wearables
The Walt Disney Co. is about to get a lot more wearable. The company is forging ahead with expanding its $1 billion MyMagic+ program, which features smart wristbands that allow visitors to unlock hotel room doors, enter Disney theme parks, pay for food and merchandise, and book ride times, among other things. A company executive says Disney is exploring how it can leverage other wearable technology to offer this experience to visitors. MyMagic+ is Disney’s multi-pronged program aimed at opening up more convenient and personalized experiences at Walt Disney World. Part of the program is MagicBands, which are smart wristbands equipped with radio frequency identification (RFID) technology meant to give…
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‘Star Wars’ Considered For Disneyland But No MagicBands
As Walt Disney Co. executives prepare to celebrate the 60th anniversary of Disneyland, they hinted at what new attractions are coming to the Anaheim park and what won’t be making an appearance. In an interview, Chief Operating Officer Tom Staggs said Disney is considering plans to introduce characters from the blockbuster “Star Wars” films into the park in “large and small ways.” He declined to offer details but said he does not plan to remove any favorite features to make room for new “Star Wars” attractions. Read More Here