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Disney’s New Initiatives Aimed At Mobile Device Users
Walt Disney Co. on Friday November 14th revealed a slate of digital initiatives, announcing a new partnership with Wal-Mart around movies, teasing the unveiling of a redesigned ESPN.com and showing how a growing number of YouTube stars would have their own apps. During a media event Friday at the Disney lot in Burbank, Chief Executive Bob Iger and senior leaders from each of the company’s five divisions said that traffic from smartphones and tablets is surging as they become the most-used devices for many of its consumers. Children especially are turning to tablets, and there’s no shortage of competitors trying to capture the attention of one of Disney’s key customer…